California State University, Fresno - Campus News

FEATURE STORY: Monique L. Bell: The business of taking imagination to reality

A background in English literature and language might not seem like the most logical place to start if you want to be a marketing specialist, but for Monique L. Bell, it was the perfect fit.

Bell, assistant professor of marketing and Larry and Patti Johanson Research Fellow, joined Fresno State in August 2013.

“I really enjoy the campus and the larger Central Valley community,” she said.

Bell earned her B.A. in English Literature and Language with a minor in French from Morgan State University, Baltimore, Md. and her M.A. in Communications Design from the University of Baltimore. Although she began working in marketing as a creative copywriter during a college internship, she had always been drawn to business, advertising and creativity.

“From a very young age, I was creating ‘promotions’ for products that I imagined,” she said. “My internship experience translated into a full-time marketing specialist position and I changed industries and took on additional responsibilities from there.”

She completed her Ph.D. in Marketing at Drexel University's LeBow College of Business in Philadelphia, Pa., where she had numerous opportunities to teach independently and provide teaching assistance. 

Now at the Craig School of Business, Bell focuses on providing a high-quality education that offers active learning experiences.

“I work with business students to understand the importance of marketing to the overall firm, and how to apply marketing principles and theories in practice,” she said.

Bell sees class engagement as a key to student success.

“I do my best to make my class scholarly and informative yet practical and interactive,” she said. “My parents were both educators, so I take my role very seriously.”

This year, Bell is teaching a Promotion Principles and Practices course that incorporates the use of DISCOVERe tablets. During the course, students develop a campaign for Facebook.

“Our students compete nationally and put their skills into practice immediately,” she said.

Helping students reach their dreams is one of Bell’s goals. She said her own journey took a lot of work.

“Many odds were against me, but I am proud of myself for succeeding and accomplishing my dream,” she said.
A recipient of the 2014-15 Provost’s Award for promising new faculty, Bell received a $3,000 research grant from the American Marketing Association Foundation last June.

She is involved in a number of activities, including serving on the Integrated Marketing Communications Advisory Board, CSB Graduate Committee, and Research Awards Committee. In the larger community, she serves on the Fresno Metro Black Chamber of Commerce Foundation Board and the Jack and Jill of America, Inc., Fresno Chapter, Executive Board, among others. 

But Bell has many interests.

“My hobbies include dance, enjoying the outdoors, travel and arts/cultural events,” she said.

Most importantly, Bell values family. She strives to be a fantastic mother and has a five-year-old son who is studying Spanish and loves soccer. More than one dream has become a reality for her.


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